Ex-Amazon · Ex-Walmart · Ex-Flipkart Category and Growth Leaders

Commerce
Without
Borders.The global ecommerce growth agency for consumer brands across retail, D2C and leading marketplaces

Shop Culture is a tech-enabled, cross-border e-commerce agency helping consumer, retail and D2C brands launch, manage and scale profitably across Amazon, Walmart and 30+ global marketplaces in the UK, Europe, the US, Middle East and India. Led by former Amazon and Walmart professionals, we combine marketplace expertise, AI-powered execution and brand-first growth strategies to increase revenue, improve advertising performance and protect margins.

United Kingdom
70+
Brands Scaled
32+
Marketplaces
20+
Years’ Experience
$200Mn+
GMV Managed
70+
Brands Scaled
32+
Marketplaces
20+
Years’ Experience
$200Mn+
GMV Managed
Amazon UK·Amazon USA·Amazon EU·Nykaa·Myntra·Blinkit·Flipkart·Zalando·Walmart·Shopify·Wayfair·Noon·Zepto·eBay·Zooplus·Chewy·Amazon UK·Amazon USA·Amazon EU·Nykaa·Myntra·Blinkit·Flipkart·Zalando·Walmart·Shopify·Wayfair·Noon·Zepto·eBay·Zooplus·Chewy
What We Do

Every layer of ecommerce growth, mastered.

Eight specialist capabilities, led by one senior team. We unite commercial strategy, vendor negotiations, marketplace management, compliance, advertising strategy, content, operations and D2C performance to grow revenue, protect margins and accelerate cross-border commerce.

01

Amazon & Marketplace Management

Vendor Central and Seller Central run by former Amazon operators: Buy Box share, account health, catalogue integrity and a quarterly growth plan the retailer would recognise as its own.

Vendor Central · Seller Central · Buy Box · Account Health
Vendor Central · Seller Central · Buy Box · Account Health
→
02

Listing & Content Optimisation

AI-mined keywords, A+ and Premium A+ content, imagery designed for the mobile screen where most purchases are made, and review velocity programmes that hold rank once it is won.

AI Keywords · A+ Content · Premium Imagery · Review Velocity
AI Keywords · A+ Content · Premium Imagery · Review Velocity
→
03

Retail Media & Advertising

Sponsored Products, Sponsored Brands and DSP managed to TACOS rather than ACOS, with dynamic bidding tied to margin and stock so spend follows profit, not impressions.

PPC · DSP · TACOS Management · Dynamic Bidding · ROAS
PPC · DSP · TACOS Management · Dynamic Bidding · ROAS
→
04

Operations & Forecasting

Inventory planning, out-of-stock prevention, FBA health and chargeback recovery. Growth that is lost to supply is the most expensive kind, and the easiest to prevent.

Inventory Planning · OOS Prevention · FBA Health · Chargebacks
Inventory Planning · OOS Prevention · FBA Health · Chargebacks
→
05

Vendor Negotiations & Profitability

Annual terms, margin improvement and trade-spend planning from people who have sat on the retailer’s side of the table and know what a vendor manager is measured on.

Annual Planning · Margin Improvement · Trade Terms
Annual Planning · Margin Improvement · Trade Terms
→
06

Cross-Border Expansion

Market entry into the EU, US, UAE and India: VAT, EPR and product compliance, localisation written for each market, and a launch sequence that protects cash.

Market Entry · VAT/Compliance · Localisation · EU / US / UAE / IN
Market Entry · VAT/Compliance · Localisation · EU / US / UAE / IN
→
07

D2C Website & Performance Marketing

Shopify and WooCommerce growth with Meta and Google Ads managed to blended ROAS, planned alongside marketplace demand so the channels reinforce each other.

Shopify · WooCommerce · Meta Ads · Google Ads · ROAS
Shopify · WooCommerce · Meta Ads · Google Ads · ROAS
→
08

Social Media & Creative Production

Motion graphics, Reels, campaign visuals and always-on brand social, produced to convert on the marketplace page as well as the feed.

Motion Graphics · Reels · Campaign Visuals · Brand Social
Motion Graphics · Reels · Campaign Visuals · Brand Social
→
Our POV

Growth = Category Strategy × Operational Discipline × Creative × Retail Media Excellence.

Not PPC alone.

A PPC agency optimises one variable. A global ecommerce growth agency manages all four, because advertising a listing with weak content, thin margin or unreliable stock does not compound growth; it compounds cost. Category strategy decides where a brand can win. Operational discipline keeps it in stock and in profit. Creative earns the click and the conversion. Retail media scales what already works. Our ecommerce growth strategy examines all four before a single bid is changed.

See where your brand stands with a free brand audit →
Markets

One team across the UK, EU, US, Middle East and India.

International e-commerce growth demands more than a single playbook replicated across markets. Every region has its own marketplaces, regulations, tax structures and consumer behaviour. Our team brings hands-on experience managing accounts across each of them, combining global strategy with local market expertise.

UK

United Kingdom

Amazon UK, eBay, TikTok Shop, OnBuy and Shopify D2C alongside leading UK retailers including Boots, Superdrug, Holland & Barrett, ASOS, NEXT and John Lewis. We manage post-Brexit VAT, EPR and marketplace compliance as standard, making the UK both a powerful home market and a strategic entry point for international brands.

EU

European Union

Amazon DE, FR, IT, ES and NL, alongside Zalando, Zooplus, Temu, Kaufland, Cdiscount, OTTO, bol and Allegro. We manage Pan-European FBA, VAT registrations, EPR and category-specific requirements such as CPNP, supported by locally written listings that reflect how customers actually search and shop in each market.

US

United States

Amazon US, Walmart, Target, Target Plus, Wayfair, Chewy, eBay, TikTok Shop and Shopify D2C. From Vendor and Seller Central management to catalogue optimisation, retail media, PPC and DSP, we manage the full growth operation, including content, pricing, promotions, inventory planning, FBA, forecasting, chargebacks, vendor negotiations and category-specific compliance for beauty, pet, automotive and other regulated categories.

ME

Middle East

Amazon UAE and KSA, Noon, Namshi, 6thStreet, Mumzworld, Carrefour, Talabat, Instashop and other leading regional channels. We manage market entry, launch sequencing, Arabic localisation, catalogue and advertising operations, fulfilment, compliance, pricing and commercial terms, building a Middle East presence designed for profitability, not visibility alone.

IN

India

Amazon India, Flipkart, Nykaa, Myntra, Tira, AJIO, Tata CLiQ, Meesho and JioMart, alongside quick-commerce platforms Blinkit, Zepto, Swiggy Instamart and BigBasket. We drive marketplace and quick-commerce growth for Indian brands and international businesses entering the market, led by professionals with category experience inside Amazon India and Flipkart.

Global expansion should be deliberate, not fragmented. As a cross-border e-commerce agency, we build a strong, profitable foundation in each market before scaling your brand into the next.

Explore Cross-Border Expansion →
Case Studies

Real Brands.Real Results.

Every number here is a brand that chose to win.

Ecommerce growth results across beauty, pet food, grocery, hair care, automotive and office supplies, on Amazon UK, US and France, across nine EU marketplaces and in Indian quick commerce.

Confidential Brand
Profitability
Automotive · Amazon USA

Confidential Brand

$50K
Recovered
65%
Chargebacks ↓
"Compliance deductions turned into profit recovery."
Brillare
Brand Strategy
Hair Care · India

Brillare

84×
Sales Growth
#1
Hair Oil Category
"Category leadership through full-funnel brand strategy."
Packaged Food Brand
Quick Commerce
Grocery · India

Packaged Food Brand

62%
Revenue in 90 days
Top 5
Search Share
"Plateau to 60% growth via Blinkit, Instamart & Zepto."
Badger Kids Sunscreen
Strategic Growth
Beauty & Wellness · Amazon UK

Badger Kids Sunscreen

20×
Revenue
<5%
TACOS
Top 5
BSR
"From exit plans to Amazon's Top 5 in just 6 months."
Almo Nature
Advertising
Pet Food · Amazon France

Almo Nature

3×
Ads ROI
40→16%
ACOS
"Ads ROI tripled in 30 days through precision targeting."
Double Dragon
Cross-Border
Office Supplies · Pan-EU

Double Dragon

80%
Revenue Growth
#1
Mailing Bags BSR
"Profitable cross-border operations across EU 9."
Confidential Brand
Profitability
Automotive · Amazon USA

Confidential Brand

$50K
Recovered
65%
Chargebacks ↓
"Compliance deductions turned into profit recovery."
Brillare
Brand Strategy
Hair Care · India

Brillare

84×
Sales Growth
#1
Hair Oil Category
"Category leadership through full-funnel brand strategy."
Packaged Food Brand
Quick Commerce
Grocery · India

Packaged Food Brand

62%
Revenue in 90 days
Top 5
Search Share
"Plateau to 60% growth via Blinkit, Instamart & Zepto."
Badger Kids Sunscreen
Strategic Growth
Beauty & Wellness · Amazon UK

Badger Kids Sunscreen

20×
Revenue
<5%
TACOS
Top 5
BSR
"From exit plans to Amazon's Top 5 in just 6 months."
Almo Nature
Advertising
Pet Food · Amazon France

Almo Nature

3×
Ads ROI
40→16%
ACOS
"Ads ROI tripled in 30 days through precision targeting."
Double Dragon
Cross-Border
Office Supplies · Pan-EU

Double Dragon

80%
Revenue Growth
#1
Mailing Bags BSR
"Profitable cross-border operations across EU 9."
Brands we have scaled
Client Testimonials

What our partners say.

From UK retailers to Italian pet food brands, the ecommerce growth partner clients describe as an extension of their own team.

1 / 4
RB
Reddy Bhimmireddy
CTO
Almo Nature, Italy · Amazon EU
"
Subarna's expertise in Amazon vendor strategy and operations has been transformative for our business. Her impact on our marketplace performance has been invaluable.
VM
Vishal Manocha
Ex E-Commerce Head
Philips India · India marketplaces
"
Subarna helped us grow the business in a great way. They have great command over data analysis and brand marketing.
Charlotte Howell
Charlotte Howell
Head of E-Commerce
Grafton International, UK · Amazon UK
"
Shop Culture have been instrumental to scaling our brands on Amazon. With their proactive approach and genuine commitment, they feel less like an agency and more like an extension of our team.
Neil Coxon
Neil Coxon
CEO
From Me to You, UK · International marketplaces
"
Subarna's support improving our listings and business development on e-commerce international websites was critical to our growth. She listened attentively and delivered quickly.
Reddy Bhimmireddy
Reddy Bhimmireddy
CTO
Almo Nature, Italy · Amazon EU
"
Subarna's expertise in Amazon vendor strategy and operations has been transformative for our business. Her impact on our marketplace performance has been invaluable.
Vishal Manocha
Vishal Manocha
Ex E-Commerce Head
Philips India · India marketplaces
"
Subarna helped us grow the business in a great way. They have great command over data analysis and brand marketing.
CH
Charlotte Howell
Head of E-Commerce
Grafton International, UK · Amazon UK
"
Shop Culture have been instrumental to scaling our brands on Amazon. With their proactive approach and genuine commitment, they feel less like an agency and more like an extension of our team.
NC
Neil Coxon
CEO
From Me to You, UK · International marketplaces
"
Subarna's support improving our listings and business development on e-commerce international websites was critical to our growth. She listened attentively and delivered quickly.
Why Shop Culture

Why consumer brands choose Shop Culture as their ecommerce growth agency.

01

Insider knowledge

Our founders have led categories and growth from within Amazon, Flipkart and Walmart. We understand how vendor managers build annual plans, how marketplaces evaluate performance and where profitability is won or lost within commercial terms—because we have made those decisions from the retailer’s side of the table.

02

Profit, not just revenue

We measure growth against TACOS, contribution margin and recovered deductions—not revenue or ad spend in isolation. Almo Nature’s ACOS fell from 40% to 16% in 30 days, while Badger maintained TACOS below 5% as revenue grew twentyfold. Every growth plan begins with the P&L because revenue that erodes profitability is not sustainable growth.

03

Senior-led, every week

Our model is built around senior ownership, not junior hand-offs. The strategist who conducts your audit remains closely involved in your account, supported by Weekly Business Reviews, defined SLAs and a named owner for every deliverable. You work directly with the people shaping the strategy and accountable for its execution.

04

AI-Powered, Expert-Led

Our AI and automation tools identify price surges, flag performance anomalies and monitor marketplace activity in real time. From AI-powered keyword intelligence and automated reporting to dayparting ad campaigns around the hours that convert best, technology helps us act faster while experienced operators make every strategic and commercial decision.

Led by Subarna Mukherjee, formerly a senior category leader at Amazon.Read her story →
How We Partner

Three steps.
Zero guesswork.

01
Free of Charge

Discovery & Brand Audit

A senior strategist reviews your marketplace accounts, listings and content, retail media efficiency, operations and D2C where relevant. You receive competitor benchmarks, the growth gaps that matter and the quick wins we would act on first. No fee, no obligation.
02
Bespoke

Tailored Growth Plan

An ecommerce growth strategy built from the audit and aligned to your budget, channel mix and expansion markets. No template playbooks and no bundled retainers; the plan is written for your brand and priced for its scope.
03
Locked In

Partnership Kickoff

A signed SLA with deliverables, timelines and review cadence. Weekly Business Reviews from the first week, senior-led at every step, with the first quick wins typically delivered inside 30 days.
Technology

The infrastructure behind every result.

AI-powered ecommerce growth needs a data layer beneath it. Ours brings retail, advertising, search and content data into one view, then automates the decisions that used to wait for a weekly report.

Unified Growth Intelligence

Retail, ads, search and content data in one source of truth. TACOS, rank and Buy Box tracked in real time, with automated alerts when any of them move.

AI & Automation Engine

AI keyword mining, content QA bots and dynamic bid rules driven by marginal ROAS and stock signals, so performance compounds without waiting for manual review.

Predictive Forecasting

Demand, inventory and promotion models that flag out-of-stock risk early and align marketing with supply before it becomes a lost week of sales.

Localisation & Compliance

Built-in checks for VAT, EPR, CPNP, FEDIAF and WEEE/RoHS, plus keyword and claim validation, so every listing passes before launch rather than after a suppression.
Insights

Ecommerce growth insights from people who ran the marketplaces.

Read all insights →
Strategy

What a global ecommerce growth agency actually does, and what a PPC agency does not

The four levers that move a marketplace P&L, and why managing one of them in isolation costs more than it earns.

Read →
Amazon

Amazon Vendor Central vs Seller Central: which model fits a UK brand

Margin, control, retailer relationship and cash flow compared, with the questions a category manager would ask before recommending either.

Read →
Cross-Border

Cross-border expansion into the EU: the VAT, EPR and localisation checklist

Everything a brand needs in place before its first EU marketplace order, in the sequence we use with clients.

Read →
FAQs

Questions brands ask before choosing an ecommerce growth agency.

A global ecommerce growth agency grows a brand’s sales and margin across multiple marketplaces and countries rather than a single channel. The scope covers category strategy, listings and content, retail media, operations and forecasting, vendor negotiations, cross-border entry and D2C. Shop Culture is led by former Amazon, Flipkart and Walmart category and growth managers and operates across more than 30 marketplaces in the UK, EU, US, Middle East and India.

A PPC agency manages your advertising budget. A marketplace growth agency manages your account: category strategy, operational discipline, creative and retail media together, because ad spend on a poorly positioned listing only accelerates the loss. Our founders ran categories inside Amazon, Flipkart and Walmart, so the plan we write reflects how the retailer actually makes decisions rather than how it looks from the outside.

We operate across the United Kingdom, the European Union, the United States, the Middle East and India. That includes Amazon UK, US, EU, UAE and India, Walmart, Wayfair, Chewy, eBay, Zalando, Zooplus, Noon, Flipkart, Nykaa, Myntra, Blinkit and Zepto, alongside Shopify and WooCommerce for D2C. Market entry is sequenced by opportunity and readiness; we do not launch everywhere at once.

Our free brand audit assesses your current e-commerce performance and identifies the most commercially viable opportunities across new marketplaces, channels and countries. A senior strategist reviews account health, catalogue and content, pricing, retail media efficiency, inventory, operations, compliance, competitor positioning and cross-border readiness.

Yes, and with hybrid accounts that run both. Vendor Central suits brands that want retailer scale and a direct relationship with Amazon; Seller Central suits brands that need control over pricing and margin. The audit recommends the model that fits your category and cost structure, and we manage the migration where a change is warranted. An Amazon growth agency should be equally fluent in both.

Scope is agreed after the free audit, based on the channels, markets and services involved. We work on a monthly retainer, a retainer with a performance component, or a fixed-scope project for audits and market entry. Every engagement is defined in a signed SLA with deliverables and review cadence. Ask us for a proposal written for your brand rather than a package.

Quick wins typically appear in the first 30 days: wasted ad spend removed, listing gaps closed, stock alerts in place. Advertising efficiency usually moves within 30 to 90 days; Almo Nature’s ads ROI tripled in 30 days. Category-level results take six to twelve months of consistent execution; Badger Kids Sunscreen reached Amazon UK’s Top 5 in its category in six months. These are ranges from our work, not promises.

Yes. Cross-border entry covers VAT registration, EPR and product compliance, importer-of-record arrangements, listings written for each market, and the sequencing of marketplaces so capital is not spread thin. Our work as a cross-border ecommerce agency includes Double Dragon’s expansion across nine EU marketplaces, which reached the number one Best Seller Rank in its category with 80% revenue growth.

Both. We build and grow Shopify and WooCommerce stores, manage Meta and Google Ads to blended ROAS, and produce the creative that feeds every channel. D2C and marketplace demand are planned together, so the channels reinforce one another instead of bidding against each other for the same customer.

We partner with established consumer, retail and D2C brands, as well as businesses preparing to launch on e-commerce for the first time. For new launches, we support marketplace selection, commercial planning, account setup, compliance, catalogue creation, pricing, fulfilment and go-to-market strategy, building the right foundation from day one.

Our experience spans beauty and personal care, pet care, food and grocery, home and lifestyle, automotive, and office supplies. We work best with ambitious brands seeking a strategic growth partner across marketplaces, retail media, operations and international expansion.

Ready to scale
without the guesswork?

Book a free brand audit with a senior ex-Amazon strategist. No commitment.

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