Increased Ads ROI by 3× in 30 Days
Almo Nature · Amazon France
Overview
When this premium Italian pet food brand entered Amazon France, performance quickly became unsustainable. High ACOS was eating into margins, campaigns were fragmented, and organic rank had stagnated. Shop Culture restructured the entire advertising approach, tripling ROI within a single month.
The Challenge
High ACOS (45–50%) eating into margins and making the marketplace unprofitable.
Fragmented campaign setup with significant keyword overlap causing internal competition.
Strong visibility but poor profitability — ad spend wasn't translating to sustainable growth.
Stagnant organic rank despite consistent advertising investment.
What We Did
Deep Campaign Audit
Identified wasted spend and low-margin ASINs. Mapped every campaign to understand where budget was being lost.
Precision Targeting
Segmented campaigns by intent — brand, competitor, and category — eliminating overlap and focusing spend where it converted.
Negative Keywords
Deployed aggressive negative keyword strategy to reduce internal cannibalisation and wasted impressions.
Smart Bidding
Implemented automated bid adjustments based on marginal ROAS and stock signals to maintain target ACOS.
Full-Funnel Sync
Optimised listings and content to reinforce organic rank, reducing long-term dependency on paid traffic.
Results
"Subarna's expertise in Amazon vendor strategy and operations has been transformative for our business. Her impact on our marketplace performance has been invaluable."
— Reddy Bhimmireddy, CTO — Almo Nature, Italy
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