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📈 Shop Culture Services
Retail Media & Advertising
Full-funnel PPC, DSP, and retail media management that drives profitable growth — not just impressions.
40→16%
ACOS Reduction (Almo Nature)
Most brands treat advertising as a lever to pull for more sales. The reality is more nuanced — advertising without retail readiness wastes budget, and advertising without margin awareness burns cash.
Shop Culture's advertising approach starts with a question most agencies skip: is the listing ready to convert before we spend a pound? Once the foundation is right, we build full-funnel campaigns — from awareness through DSP and Sponsored Display, to conversion through Sponsored Products, to retention through Sponsored Brands.
Our bid automation rules are based on marginal ROAS and stock signals — so we never spend on a product about to go out of stock, and we always know the true cost of each incremental sale.
What's Included
Everything inside Retail Media & Ads
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Full campaign architecture — Sponsored Products, Sponsored Brands, Sponsored Display
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DSP (Demand-Side Platform) strategy and execution
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Keyword Gap Map — building SERP coverage for branded, generic, and competitor terms
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Dynamic bid rules based on marginal ROAS and inventory signals
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TACOS management — total advertising cost of sale tracked at brand level
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Negative keyword strategy — eliminating wasted spend and cannibalization
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Budget pacing and promotional campaign planning
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Weekly performance reporting — no vanity metrics
Who It's For
Is this right for your brand?
Brands with rising ACOS and flat or declining organic rank
Businesses spending £10K+ monthly on ads with unclear ROI
Companies entering new marketplaces needing fast, efficient visibility
Brands whose agency reports look good but sales haven't moved
Why Shop Culture
What makes us different
We reduced one client's ACOS from 40% to 16% in 30 days — see the Almo Nature case study
Our Head of Advertising (ex-Amazon) sees ACoS fluctuations with systematic precision
We never run ads in isolation — content, ops, and strategy work in lockstep
We target TACOS (Total ACOS), not just ACOS — because organic sales tell the real story
Real Results
Case studies for Retail Media & Ads
View all case studies →
FAQ
Common questions about Retail Media & Ads
What is TACOS and why does it matter more than ACOS?
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ACOS measures advertising spend against advertising revenue only. TACOS measures advertising spend against total revenue — including organic sales that advertising helped generate. A healthy TACOS means your advertising is building organic rank, not just buying sales.
What is your minimum ad spend requirement?
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We work with brands spending from £5,000/month upwards. Below that threshold, we recommend starting with a listing optimisation engagement first.
Can you manage advertising across multiple marketplaces?
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Yes. We manage advertising across Amazon UK, EU (DE, FR, ES, IT), USA, India, and UAE simultaneously, with unified budget planning and cross-marketplace learnings.
Often Paired With
Ready to get started with Retail Media & Ads?
Start with a free brand audit. No commitment required.