From Exit Plans to Amazon's Top 5 in 6 Months
Badger Kids Sunscreen · Amazon UK
Overview
A premium natural sunscreen brand was on the verge of shutting down its Amazon UK operation. Low visibility, poor sales, and a highly competitive category made growth seem impossible — especially at a £22.99 price point against a £15–£20 category average. Shop Culture transformed the brand's entire marketplace presence, repositioning it from near-exit to a Top 5 Best Seller in Baby Sun Lotions within six months.
The Challenge
Low visibility and poor sales — the brand was considering shutting down Amazon UK entirely.
Highly competitive Sunscreen category dominated by established players with lower price points.
Premium pricing (£22.99) vs. category average (£15–£20) made conversion difficult.
Minimal ad budget required a data-led, efficient growth approach rather than outspending competitors.
What We Did
Keyword & Category Repositioning
Repositioned the product for "Kids Sunscreen" trust-based search intent, moving away from broad sunscreen terms where competition was fiercest.
PPC Efficiency
Built tight campaigns targeting exact-match, high-intent keywords only. Eliminated wasted spend on broad terms that attracted browsers rather than buyers.
Conversion-First Content
Overhauled A+ content with parent-focused messaging, trust badges, and image storytelling that justified the premium price point.
SEO Integration
Optimised backend keywords and listing structure to drive organic ranking alongside paid visibility.
Results
"Shop Culture took us from planning our exit to becoming a Top 5 best-seller. Their strategic approach completely changed our trajectory on Amazon."
— Brand Director, Badger
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