Subarna
Global CEO & Founder
“The Trends-Spotter-In-Chief. Identifies patterns before the world does. A true Consumer Insight Ninja.”
About Shop Culture
We built the playbook.
Now we're on your side.
Shop Culture is a global e-commerce accelerator built by insiders — former Amazon, Walmart, and FMCG leaders who have managed multimillion-dollar categories, launched brands across 32+ marketplaces, and engineered retail experiences for emerging economies.
20+
Years of Experience
70+
Brands Trusted Us
32+
Marketplaces Served
Our Vision
Commerce Without Borders.
We believe that where a brand was born should never limit how far it can go. Global commerce is no longer the privilege of the biggest players — it belongs to every brand with the right partner, the right playbook, and the will to grow. We exist to be that partner.
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Insider Access
We've sat on the other side of the table at Amazon, Walmart, and major FMCG groups. We know how decisions get made — and how to use that to your advantage.
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Brand-First Thinking
We protect your brand equity as fiercely as we protect your margin. Every strategy, every campaign, every listing is built to make you the category standard — not just a sponsored slot.
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Full-Stack Execution
Strategy without delivery is just consulting. We own the full stack: content, advertising, operations, forecasting, and expansion — one team, one goal.
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Profitable Scale
Revenue without margin is noise. We build for sustainable growth — optimising TACOS, protecting Buy Box, managing chargebacks, and making every pound of ad spend work harder.
A word from our founder
“Shop Culture is the agency I wish existed when I was on the other side of the table.”
Subarna Mukherjee
Founder & Global CEO
I started Shop Culture after spending nearly a decade inside global giants like Amazon and Walmart, leading category, product, and customer experience across markets.
During that time, I saw hundreds of agencies pitch brands with big promises but shallow execution. Leadership vanished after onboarding. Reports looked good, but brands were left firefighting problems that never got solved.
I built Shop Culture to change that. We are ex-Amazon and brand-side leaders who understand both the platform and the people behind it. We don't just 'manage accounts' — we build systems that make brands win sustainably.
Every brand we partner with gets senior attention, strategic clarity, and real accountability — because I've seen what happens when those things are missing.
Our POV
Growth is not a PPC problem.
Most agencies treat e-commerce growth as an advertising problem — turn up the spend, run more campaigns, chase branded terms for easy ROAS. We disagree. Growth = Category Strategy × Operational Discipline × Creative × Retail Media Excellence. Every variable matters. Miss one and the others stop compounding.
01
Category Strategy
Market entry, pricing architecture, assortment planning, competitive benchmarking — before a single ad goes live.
02
Operational Discipline
Inventory forecasting, OOS prevention, Buy Box health, chargeback control, replenishment — the unglamorous work that protects margin.
03
Creative Excellence
A+ content, SEO-led listings, premium imagery, brand store design, review velocity — conversion before traffic.
04
Retail Media
Full-funnel PPC, DSP, TACOS management — one unified plan across all channels, not siloed vanity dashboards.
The Team
The people behind Commerce Without Borders.
Former Amazon, Walmart, CNN, and FMCG leaders — now on your side of the table. A total team of 20+ across strategy, advertising, content, and operations.
Richa
Head of Content & Creative
Ex-CNN | NDTV
“Tells brand stories that sell like magic. Crafted creatives that have driven 3× higher CTRs.”
Neha
Head of Advertising
Ex-Amazon
“Sees ACoS fluctuations the way NASA sees weather shifts. Engineered 30–50% ad efficiency improvements.”
P
Priyanka
Digital Marketing Lead
“The calm in the e-commerce storm. Masters backend chaos and turns it into forward momentum.”
Ishani
Brand Strategist & Analytics Lead
“Spots invisible trends and translates them into growth blueprints that actually move the needle.”
Amit
Brand Strategist & Expansion Lead
“Reads new geographies like open books, decoding compliance, culture, and competition.”
A
Ashish
Brand Strategist & Operations Lead
Ex-Amazon
“The system-builder. Keeps listings clean, supply chains steady, and the machine running smoothly.”
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Mouparna
Brand Strategist & Ads Lead
Ex-Amazon
“The performance architect. Mixes creative instinct with data discipline to make every click count.”
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Aman
Design Lead
“One-line description.”
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Pammi
Operations Manager
“One-line description.”
Total team of 20+ across Account Management, Creative, Content, Advertising & Operations.