Founder & Global CEO — Shop Culture

SubarnaMukherjee.

13 years building global commerce. From India to Australia to Luxembourg to everywhere. Ex-Amazon, Walmart, ITC. Now entirely on your side of the table.

LinkedIn ↗49.61° N — Luxembourg
Subarna Mukherjee
Commerce Without Borders.Since 2023
0+
Years in e-commerce
$0Bn+
Business impact
0+
Brands served
0+
Marketplaces

As featured in

Subarna in the press.

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Logos shown for editorial attribution only.

Client
"

Shop Culture have been instrumental to scaling our brands on Amazon. With their proactive approach and genuine commitment to understanding our brand portfolio they feel less like an agency and more like an extension of our team.

Charlotte Howell
Head of E-commerce — Grafton International, UK
Peer
"

Subarna demonstrated great tenacity and resilience in demystifying complex business requirements in a highly regulated marketplace and found innovative solutions to ensure customer delight. She is a super skilled asset who will bring great value to any organisation.

Swetha Sajjalgud
Product Leader, Amazon
Client
"

Subarna's support and assistance helping to improve our listings and business development on e-commerce international websites was critical to our growth. She listened attentively to our needs and managed her team effectively to deliver quickly.

Neil Coxon
CEO — From Me to You, UK
Media
"

Subarna Mukherjee, Founder of Shop Culture, discusses how women-led strategy teams can bring deeper consumer insights and why understanding women as complex decision-makers is critical for brands that want to succeed.

StartupTalky
Women Leaders in Retail Strategy
Client
"

Subarna helped us grow the business in a great way. They have great command over data analysis and brand marketing.

Vishal Manocha
Ex-E-commerce Head — Philips India
Media
"

Subarna Mukherjee, Founder and Global CEO at ShopCulture, explains why launching quickly on global e-commerce platforms can backfire and what businesses must do to build sustainable international brands.

Local Samosa
Guest Column
Peer
"

Subarna brings a rare combination of insider platform knowledge and genuine brand empathy. She understands how the algorithm thinks because she helped build it — and now she uses that to help brands win.

Industry Peer
E-commerce Leader — Add name & role
Client
"

Subarna's expertise in Amazon vendor strategy and operations has been transformative for our business. Her impact towards our marketplace performance has been invaluable, and I highly recommend her for anyone looking to optimise their Amazon business.

Reddy Bhimmireddy
CTO — Almo Nature, Italy
Media
"

She draws on her experience across large global systems and entrepreneurship to question how access is distributed and what it actually costs women to participate — and builds structures that actually work.

Branding in Asia
IWD Voices Feature
Client
"

Shop Culture have been instrumental to scaling our brands on Amazon. With their proactive approach and genuine commitment to understanding our brand portfolio they feel less like an agency and more like an extension of our team.

Charlotte Howell
Head of E-commerce — Grafton International, UK
Peer
"

Subarna demonstrated great tenacity and resilience in demystifying complex business requirements in a highly regulated marketplace and found innovative solutions to ensure customer delight. She is a super skilled asset who will bring great value to any organisation.

Swetha Sajjalgud
Product Leader, Amazon
Client
"

Subarna's support and assistance helping to improve our listings and business development on e-commerce international websites was critical to our growth. She listened attentively to our needs and managed her team effectively to deliver quickly.

Neil Coxon
CEO — From Me to You, UK
Media
"

Subarna Mukherjee, Founder of Shop Culture, discusses how women-led strategy teams can bring deeper consumer insights and why understanding women as complex decision-makers is critical for brands that want to succeed.

StartupTalky
Women Leaders in Retail Strategy
Client
"

Subarna helped us grow the business in a great way. They have great command over data analysis and brand marketing.

Vishal Manocha
Ex-E-commerce Head — Philips India
Media
"

Subarna Mukherjee, Founder and Global CEO at ShopCulture, explains why launching quickly on global e-commerce platforms can backfire and what businesses must do to build sustainable international brands.

Local Samosa
Guest Column
Peer
"

Subarna brings a rare combination of insider platform knowledge and genuine brand empathy. She understands how the algorithm thinks because she helped build it — and now she uses that to help brands win.

Industry Peer
E-commerce Leader — Add name & role
Client
"

Subarna's expertise in Amazon vendor strategy and operations has been transformative for our business. Her impact towards our marketplace performance has been invaluable, and I highly recommend her for anyone looking to optimise their Amazon business.

Reddy Bhimmireddy
CTO — Almo Nature, Italy
Media
"

She draws on her experience across large global systems and entrepreneurship to question how access is distributed and what it actually costs women to participate — and builds structures that actually work.

Branding in Asia
IWD Voices Feature

Hover to pause

The origin

Why I built
Shop Culture

Subarna Mukherjee

Luxembourg,
2023 →

Thank you for taking the time to get to know Shop Culture.

Before starting Shop Culture, I spent close to a decade at companies like Amazon and Walmart, working across category, product, and customer experience. That experience gave me a close view of how brands grow, where they struggle, and what kind of support actually helps.

It also showed me what was often missing.

I saw too many agencies begin with strong promises, only for senior involvement, depth, and accountability to fade once the work started. Brands were left with activity and reporting, but not always with real progress.

That stayed with me for a long time.

I started Shop Culture to build the kind of partner I believed brands deserved — one that combines strategic clarity, hands-on execution, and real ownership of outcomes.

From the beginning, I also knew this could not be built like a traditional agency. E-commerce today moves too quickly and grows too complex for that. Brands need strong thinking, but they also need better systems. That is why technology, data, and AI-enabled automation are an important part of how we work: not as a substitute for judgment, but as a way to make execution smarter, faster, and more consistent.

At Shop Culture, we believe the best results come from combining human expertise with intelligent systems — so brands get not just more activity, but better decisions, better execution, and more sustainable growth.

Every brand we work with gets senior attention, clarity on what matters, and a team that cares deeply about doing the work properly.

In many ways, Shop Culture is the company I wished existed when I was on the other side of the table.

My vision is to build a globally trusted e-commerce growth partner for ambitious brands — combining strategy, execution, and intelligent systems to help them scale with confidence.

Subarna Mukherjee

Founder & Global CEO — Shop Culture

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Career arc

The chapters

Aug 2023 – Present · Global
Shop Culture
Founder & Global CEO

Founded and leads a fast-growing global e-commerce and brand strategy firm. 70+ brands, 32+ marketplaces, team of 20+ specialists across Account Management, Creative, Advertising and Operations.

30+ products reached Amazon Best-Sellers within the first year.

The journey

Worked across 4 continents

From India to Australia, California to Luxembourg — building strategy for brands that think globally from day one.

13Years
🇮🇳
India
🇦🇺
Australia
🇺🇸
USA
🇪🇺
Europe
🌍
Middle East
🌐
The World

Education

Undergraduate · Mumbai
St. Xavier's
BSc Statistics (Major)
"Statistics taught me to look for what the data isn't saying."
MBA · New Delhi
IIFT
MBA — International Business Indian Institute of Foreign Trade
Executive · Philadelphia
Wharton
Diploma — Ecommerce & Digital Business University of Pennsylvania

Work with
Subarna.

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