80% Revenue Growth Through Pan-EU Expansion
Double Dragon · Amazon UK & EU
Overview
A UK-based office products brand aimed to expand into the EU but faced barriers around compliance, logistics, and multi-country marketplace management. Shop Culture built a scalable, compliant, and data-driven entry strategy across 9 European marketplaces, delivering 80% revenue growth.
The Challenge
UK-only presence with no EU marketplace footprint despite strong product range.
Compliance barriers including VAT registration, product documentation, and labelling requirements across multiple countries.
Logistics complexity — needed to optimise fulfilment through Amazon cross-border programs.
No localised content — English-only listings wouldn't convert in non-English markets.
What We Did
End-to-End Marketplace Setup
Complete setup and listing localisation across all 9 EU Amazon marketplaces with native-language content.
Regulatory Compliance
Managed VAT registration, product documentation, and approvals for each market to ensure compliant launches.
Optimised Logistics
Configured Amazon Pan-EU and EFN fulfilment to minimise shipping costs and delivery times.
Performance Marketing & Pricing
Harmonised pricing across markets and launched targeted PPC campaigns for each locale.
Results
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