From Plateau to 60% Growth in 90 Days
Packaged Food Brand · India — Blinkit, Instamart & Zepto
Overview
A packaged food brand in India was stuck — Amazon and Flipkart growth had plateaued, TACOS was rising, and topline was flat. Meanwhile, the quick commerce category was surging, but the brand had no presence on Blinkit, Instamart, or Zepto. Shop Culture launched a full quick-commerce strategy that delivered 62% ecom revenue growth in 90 days.
The Challenge
Amazon and Flipkart growth had plateaued with rising TACOS and flat topline revenue.
Missing presence on quick-commerce platforms where the category was experiencing explosive growth.
Fragmented operations leading to frequent out-of-stock situations across dark stores.
No dark-store assortment plan, no geo-targeted media strategy, no quick-commerce playbook.
What We Did
Platform Launch
Launched on Blinkit, Instamart, and Zepto with curated assortments designed for 15–30 minute delivery.
Q-Commerce Assortment
Curated hero SKUs, travel sizes, and bundles built specifically for basket uplift in quick-commerce contexts.
Localised Creative
Created instant-scan creatives, price-point badges, 6-image packs, and geo-locale copy for each platform.
Real-Time Stock Sync
Implemented real-time stock sync with dark stores, safety-stock rules by zone, and weekly S&OP for micro-fulfilment.
Results
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